
Ayumi Hamasaki
I am…
avex trax
Ayumi Hamasaki, a simple pop star from Japan, is not just J-Pop royalty but also a citizen of the world. When the monumental terrorist attacks of 9/11 happened, it wasn’t just the United States reeling in shock, Japan’s finest responded to the tragedy. Scratching her original idea (likely some typical loneliness and confusion stint) in favor of peace and love, I am… ultimately cemented Ayu’s J-Empress status. “a song is born” is the obvious lyrical allusion to the incidents, but much of the record touches on similar poetic content. A bold move and admittedly won’t break any barriers for the Japanese in the North American music market, but four albums in, and Ayu scored a major critical and commercial success. Released in 2002, I am… garnered almost universal acclaim with its harder-edge rock sound, but also featuring a more polished pop Ayu atmosphere. Undeniably, the record is J-Pop at its finest and arguably the peak of Ayu’s musical career. Title track and album opener “I am…” is an atmospheric rock track with crystal clear vocals and wrenching emotional delivery. As well, Ayu herself composed the track, under the pen name CREA, and while the song is nothing short of awesome, it’s a shame there aren’t many CREA creations floating around her discography. Frankly, they’re better than her more current releases (GREEN/Days, anyone?). Arena-pop rockers are livelier than ever in “UNITE!” and “flower garden,” both sporting loud, glitzy production worthy of spirited stage performances. “evolution” is a record highlight and definite fan favorite, boasting one of Ayu’s most energetic and melodic vocal performances. “On the day we arrived on this earth / we were somehow happy / wooooow yeah!,” she sings, an Ayu anthem, any fan would agree. Other notables include the almost Nirvana-esque “NEVER EVER” and the iconic winter rocker “M,” another CREA composition. I am…, unlike a few of Ayu’s other records, has absolutely no filler tracks, with even the interludes dividing the song progressions perfectly. It’s not surprise that it’s the highlight of her career and many fans look back to this album as the Ayumi Hamasaki standard – and rightfully so.
ayumi hamasaki official website
ayumi hamasaki Digital Musuem (Japanese)




